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VP Consumer Marketing


New York, NY, US, 10011

Req ID:  307

Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill the company’s mission of empowering people to explore their world and satisfy their curiosity.

In exchange for their talent and drive, employees are provided with an engaging, diverse workplace and the resources they need to learn, thrive and grow in their careers.

Job Summary

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This role is responsible for the marketing and performance of the Magnolia Network brand as well as the Magnolia DTC app. This candidate must have a proven track record as an innovative thinker who has managed top brands, planned TV and digital media campaigns, expertise in performance marketing, and possesses finely tuned project management skills. The ideal candidate will be a strong team leader and understand how to drive audiences across platforms, create fandoms and build communities.


1. Lead major campaigns and daily operations including ideation and strategy, implementation of audience acquisition plans, analysis and reporting, and leading cross functional teams.
2. Provide thinking that challenges the status quo to develop breakthrough campaigns that drive brand awareness, tune-in, and DTC subscribers.
3. Collaborate closely with centralized Media Strategies and Analytics team to evaluate performance, plan strategies, and create and execute media plans. Act quickly to innovate in all areas of media evaluation, planning, and targeting/optimization.
4. Partner with Brand Creative team and outside agencies as needed, to create breakthrough creative that drives ratings, awareness and brand affinity.
5. Work closely with Domestic Distribution and TVE teams to promote brand priorities.
6. Engage internal and external partners to execute brand partnerships and experiential activations.
7. Liaise with the Talent Relations team on efforts to maximize promotional opportunities with talent.
8. Establish close working relationships with the Magnolia team in Waco, TX and internal teams including programming, digital, production, scheduling, research and communications. Work cross-departmentally with these teams to develop seamless successful campaigns.
9. Create synergies across the Discovery portfolio of brands to extend campaign efforts.
10. Lead team in day-to-day responsibilities and career growth.


• Bachelor’s degree, preferably in marketing or the equivalent
• Minimum of 10 years marketing experience, with demonstrated expertise in the creation, development & management innovative marketing and partnership programs
• Demonstrated competency in guiding/managing external vendors & multiple 3rd party partners
• Previous experience with consumer marketing in media industry a plus
• Solid management experience
• Ability to set clear and achievable goals/deadlines; to incent collaboration within department and to be an active and accessible coach
• Enthusiastic, energetic self-starter, with strong ability to multi-task
• Strong presentation and interpersonal skills
• Must have the legal right to work in the United States

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.

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If you are an individual with a disability and need an accommodation during the application process, please send an email request to

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City